Professional Diploma in Marketing & Brand Management [PDMBM]-Self Paced

Objectives:

• Understand Marketing Management Principles: Equip participants with the foundational knowledge of marketing concepts, market analysis, and consumer insights.
• Analyze Competitors and Consumers: Teach strategies for conducting competitor and consumer analysis to develop targeted marketing approaches.
• Master Brand Management Techniques: Provide insights into brand management, including brand positioning, brand strategy, and brand auditing.
• Develop Strategic Marketing Skills: Enhance skills in strategic brand management, marketing strategy development, and global marketing initiatives.
• Explore International Marketing Practices: Understand the principles of international marketing and the challenges of managing marketing in a global context.
• Learn Product, Service, and Channel Development: Develop knowledge in creating and managing product and service offerings to deliver customer value.
• Implement Digital Marketing Strategies: Introduce participants to digital marketing trends, frameworks, and tactics for the digital economy.
• Understand Digital Business and E-commerce: Teach the fundamentals of digital business, e-commerce strategies, and managing digital business infrastructure.

Units & Modules:

U-1: Introduction to Marketing Management
M-1: Introduction to Marketing
M-2: Marketing Management Orientation
M-3: Analyzing the Marketing Environment
M-4: Managing Marketing Information to Gain Customer Insights

U-2: Competitor & Consumer Analysis for Target Marketing
M-5: Consumer Markets and Consumer Buyer Behavior
M-6: Customer -Driven Marketing Strategy Creating Value for Target Customers
M-7: Competitor Analysis
M-8: Targeting & Market Segmentation

U-3: Introduction to Brand Management
M-9: Brands & Brand Management
M-10: Marketing and Brand Management
M-11: Product and Brand Management
M-12: Brand Positioning

U-4: Strategic Marketing & Brand Management
M-13: Strategic Brand Management
M-14: Marketing Strategy Development
M-15: Global Marketing Brand Management
M-16: Brand Audit 

U-5: International Marketing Management
M-17: Introduction to International Marketing Management
M-18: Marketing Management of International Business
M-19: Nature of International Marketing
M-20: The Scope and Challenge of International Marketing

U-6: Product, Service & Marketing Channel Development
M-21: Products, Services and Brands Building Customer Value
M-22: New Product Development and Product Life-cycle Strategies
M-23: Pricing Understanding and Capturing Customer Value
M-24: Marketing Channels Delivering Customer Value

U-7: Digital Marketing
M-25: Fundamental Trends Shaping Market
M-26: New Frameworks for Marketing in The Digital Economy
M-27: Tactical Marketing Applications in The Digital Economy
M-28: Digital Business Strategy

U-8: Digital Business & E-commerce-A
M-29: Introduction to Digital Business and E-Commerce
M-30: Marketplace Analysis for E-Commerce
M-31: Managing Digital Business Infrastructure
M-32: E-Environment

Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced

Post Completion:

• Electronic Certificate
• Digital Badge via Credly.com
• Printed Certificate available

Exam Method:
Number of Exams: 08 (Each unit has One Exam)

• Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
• MCQ Question Mark: 2 * 20=40
• Written Question Mark: 30 * 2= 60
• Exam Duration: 60 Minutes
• Total Marks: 100 (Each Exam)
• Pass Mark: 50%

Assignment: 

• Total Assignments: 
• 1 Pre-Course Assignment (Learning Purpose)
• 1 Capstone Projects
  • Each Assignment Marks: 300
  • Pass Mark: 50%