Professional Diploma in Marketing & Brand Management [PDMBM]-Self Paced

By the end of the program, participants will be able to:

• Develop a deep understanding of marketing principles and their application in business strategy.
• Analyze consumer behavior and design customer-driven marketing strategies.
• Build and manage strong brands to create a competitive advantage.
• Conduct market research and analyze the competitive landscape.
• Develop and implement global marketing strategies to expand business reach.
• Create and manage effective digital marketing campaigns.
• Implement strategies for pricing, product development, and distribution.
• Optimize customer experience through brand management and communication.
• Develop marketing strategies for both traditional and digital markets.
• Align marketing goals with overall business strategy for maximum impact.

Units & Modules:

U-1: Introduction to Marketing Management
M-1: Introduction to Marketing
M-2: Marketing Management Orientation
M-3: Analyzing the Marketing Environment
M-4: Managing Marketing Information to Gain Customer Insights

U-2: Competitor & Consumer Analysis for Target Marketing
M-5: Consumer Markets and Consumer Buyer Behavior
M-6: Customer -Driven Marketing Strategy Creating Value for Target Customers
M-7: Competitor Analysis
M-8: Targeting & Market Segmentation

U-3: Introduction to Brand Management
M-9: Brands & Brand Management
M-10: Marketing and Brand Management
M-11: Product and Brand Management
M-12: Brand Positioning

U-4: Strategic Marketing & Brand Management
M-13: Strategic Brand Management
M-14: Marketing Strategy Development
M-15: Global Marketing Brand Management
M-16: Brand Audit 

U-5: International Marketing Management
M-17: Introduction to International Marketing Management
M-18: Marketing Management of International Business
M-19: Nature of International Marketing
M-20: The Scope and Challenge of International Marketing

U-6: Product, Service & Marketing Channel Development
M-21: Products, Services and Brands Building Customer Value
M-22: New Product Development and Product Life-cycle Strategies
M-23: Pricing Understanding and Capturing Customer Value
M-24: Marketing Channels Delivering Customer Value

U-7: Digital Marketing
M-25: Fundamental Trends Shaping Market
M-26: New Frameworks for Marketing in The Digital Economy
M-27: Tactical Marketing Applications in The Digital Economy
M-28: Digital Business Strategy

U-8: Digital Business & E-commerce-A
M-29: Introduction to Digital Business and E-Commerce
M-30: Marketplace Analysis for E-Commerce
M-31: Managing Digital Business Infrastructure
M-32: E-Environment

Upon completion of this program, participants will be able to:

• Develop and implement effective marketing plans and brand strategies.
• Conduct detailed competitor and consumer analysis.
• Manage brand equity and enhance customer value.
• Design innovative marketing solutions using modern digital tools.
• Apply strategic frameworks to improve market positioning.
• Develop integrated marketing campaigns for international markets.
• Leverage customer data and market insights for business decisions.
• Understand the relationship between marketing strategy and business growth.
• Manage brand reputation and customer loyalty.
• Execute e-commerce and digital business strategies effectively.

This program is Validated and Quality Assured by ProfQual - UK. [www.profqual.org.uk]

Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced

Exam Method:
Number of Exams: 08 (Each unit has One Exam)

• Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
• MCQ Question Mark: 2 * 20=40
• Written Question Mark: 30 * 2= 60
• Exam Duration: 60 Minutes
• Total Marks: 100 (Each Exam)
• Pass Mark: 50%

Assignment: 

• Total Assignments: 
• 1 Pre-Course Assignment (Learning Purpose)
• 1 Capstone Projects
  • Each Assignment Marks: 300
  • Pass Mark: 50%

Name: Samuel Owusu
Designation: Marketing Manager
Country: Ghana
"This course helped me refine my marketing strategies and build a strong customer base."

Name: Fatima Ahmed
Designation: Brand Strategist
Country: Nigeria
"The modules on brand positioning and global marketing were very insightful and applicable."

Name: James Banda
Designation: Sales and Marketing Executive
Country: Kenya
"I learned how to align our marketing goals with business strategy, and the results were immediate."

Name: Aisha Mohamed
Designation: Digital Marketing Manager
Country: Tanzania
"The digital marketing module was extremely helpful in creating targeted campaigns."

Name: David Omondi
Designation: Market Research Analyst
Country: South Africa
"The competitor and consumer analysis strategies have transformed how we approach market research."

• 32 Practical Focus Module
• 2 Reference Book
• Post Completion:
  • Electronic Certificate
  • Digital Badge via Credly.com
  • Printed Certificate available

• Strategic Marketing Management
  • Developing and executing effective marketing strategies.
• Brand Management
  • Building, positioning, and managing brands.
• Consumer and Competitor Analysis
  • Understanding market trends and customer behavior.
• Digital Marketing
  • Leveraging digital platforms to reach and engage customers.
• Product and Pricing Strategies
  • Creating value through innovative products and pricing.
• International Marketing
  • Developing strategies for global market expansion.
• Market Research and Data Analysis
  • Using insights to make informed decisions.
• Customer Experience and Loyalty
  • Enhancing customer satisfaction and brand equity.