Certified Digital Marketing Professional [CDgMP]-Self Paced

By the end of this program, participants will be able to:

• Understand the Fundamentals of Digital Marketing – Gain a strong foundation in digital marketing concepts, tools, and strategies.
• Develop SEO and SEM Strategies – Learn how to optimize websites and content to improve search engine ranking and visibility.
• Create and Manage Social Media Campaigns – Develop targeted social media campaigns to engage and grow online audiences.
• Master Content Marketing – Create high-quality content that drives engagement and supports business objectives.
• Use Web and Google Tools – Leverage Google Ads, Google Analytics, and other tools to improve campaign performance.
• Create Effective Email Marketing Campaigns – Develop strategies to build and maintain customer relationships through email.
• Design Visually Appealing Digital Content – Learn how to design content that is attractive, engaging, and brand-consistent.
• Measure and Analyze Marketing Performance – Use data analytics to assess campaign effectiveness and optimize future strategies.
• Develop Multichannel Marketing Strategies – Create integrated marketing strategies that combine social media, content, email, and search engine marketing.
• Manage and Adjust Campaigns for Maximum Impact – Learn how to monitor and adjust campaigns to maximize return on investment (ROI).

Modules:

M-1: Concept & Practice of Digital Marketing

M-2: Web, Google & SEO Marketing

M-3: Social Media Marketing (SMM)

M-4: Digital Designing Appearance

M-5: Content Marketing Strategies (CMS)

M-6: Facebook Marketing (FM)

M-7: Instragram Marketing (IM)

M-8: LinkedIn Marketing

M-9: Email Marketing

M-10: Campaign Management

Upon completing the program, participants will be able to:

• Develop and implement a comprehensive digital marketing strategy.
• Optimize websites and content for search engine visibility (SEO).
• Create and manage social media campaigns across different platforms.
• Use content marketing to engage and convert target audiences.
• Analyze and interpret marketing performance data using analytical tools.
• Develop and execute successful email marketing campaigns.
• Design visually appealing digital content aligned with brand identity.
• Build a multichannel marketing approach for maximum market reach.
• Increase customer engagement and lead generation through targeted campaigns.
• Adjust and refine marketing strategies based on performance data and market trends.

This program is Validated and Quality Assured by Cambridge Academy of Professionals (CAP) UK. [www.acbrimdgeacademy.uk/]

Duration: 4 Months
Short Video Materials: Yes
Mode of Learning: Self-Paced

Post Completion:

• Electronic Certificate
• Digital Badge via Credly.com
• Printed Certificate available

Exam Method:

• Number of Exams: 01
• Number of Questions: 50 MCQ Questions
• Duration: 60 Minutes
• Total Marks: 100
• Pass Mark: 70%

Assignment: 

• Total Assignments: 05
• 01 Pre-Course Assignment (Learning Purpose)
• 03 Class Based Assignment
  • Total Marks: 100
  • Pass Mark: 70%
• 01 Capstone Projects
  • Total Marks: 300
  • Pass Mark: 70%

Name: James Mwangi
Designation: Marketing Manager
Country: Kenya
"This program gave me practical insights into digital marketing and helped me improve our company's online presence."

Name: Abigail Mensah
Designation: Social Media Specialist
Country: Ghana
"The training on social media and content marketing helped me develop targeted strategies to engage our audience effectively."

Name: David Banda
Designation: Digital Marketing Analyst
Country: South Africa
"I now have the skills to analyze campaign performance and adjust strategies to improve ROI."

Name: Sarah Okeke
Designation: Content Manager
Country: Nigeria
"Learning about SEO and Google Ads has helped me increase traffic and customer engagement on our website."

Name: Joseph Kamau
Designation: Business Development Executive
Country: Tanzania
"The course gave me the tools to create effective email and social media campaigns that drive customer acquisition."

• Search Engine Optimization (SEO)
  • Ability to improve website visibility and ranking on search engines.
• Social Media Marketing (SMM)
  • Expertise in developing and managing social media campaigns.
• Content Creation and Strategy
  • Skill in creating engaging and targeted content for different audiences.
• Data Analysis and Reporting
  • Proficiency in using Google Analytics and other tools to track and analyze performance.
• Email Marketing
  • Ability to design and manage effective email campaigns to increase customer engagement.
• Campaign Management
  • Expertise in planning, executing, and adjusting marketing campaigns to improve performance.
• Graphic and Digital Design
  • Ability to create visually appealing content that aligns with brand identity.
• Market Research and Customer Insight
  • Skill in analyzing market trends and customer behavior to develop effective marketing strategies.