Professional Diploma in Sales & Marketing Management [PDSMM]-Self Paced

Objectives:

• Develop Core Sales Management Skills: Equip participants with foundational knowledge of sales management, including sales force organization, staffing, training, and adapting to changes in the sales environment.
• Enhance Territory and Customer Management: Teach strategies for effective territory management, key account management, corporate sales, and showroom sales.
• Build Sales and Marketing Competencies: Introduce the life cycle of a salesperson, essential sales and marketing competencies, and the role of emotional intelligence in sales success.
• Utilize Sales Analytics: Provide insights into customer analysis, sales planning, sales analytics, and the management of sales calls to optimize sales performance.
• Understand Marketing Management Fundamentals: Introduce key marketing concepts, market environment analysis, and the use of marketing information to gain customer insights.
• Explore International Marketing Strategies: Teach principles of international marketing, including challenges, nature, and management of marketing in a global context.
• Focus on Product and Service Development: Develop skills in new product development, product lifecycle strategies, pricing, and delivering customer value through effective marketing channels.
• Leverage Digital Marketing Techniques: Explore fundamental trends, new frameworks for digital marketing, tactical applications, and strategies for digital business success.

Units & Modules:

 U-1: Introduction to Sales Management
M-1: Introduction to Sales Management
M-2: Staffing & Training the Sales Force
M-3: Organization of The Sales Force
M-4: Changing World of Sales Management

U-2: Territory & Customer Management
M-5: Territory Management & Retail Sales Essentials
M-6: Key Account Management
M-7: Corporate Sales essentials
M-8: Show Room Sales Management

U-3: Responsibility & Competencies for Sales & Marketing Professional
M-9: Life Cycle of a Sales Person
M-10: Sales Competencies for 21st Century Selling
M-11: Competencies for Marketing & Sales Profession
M-12: Emotional Intelligence for Sales Success

U-4: Sales Call Management & Sales Analytics
M-13: Customer Analysis % Sales Planning
M-14: Sales Analytics & Reporting
M-15: Sales Call Management
M-16: Monitoring & Analytics in Sales & Marketing

U-5: Introduction to Marketing Management
M-17: Introduction to Marketing
M-18: Marketing Management Orientation
M-19: Analyzing the Marketing Environment
M-20: Managing Marketing Information to Gain Customer Insights

U-6: International Marketing Management
M-21: Introduction to International Marketing Management
M-22: Marketing Management of International Business
M-23: Nature of International Marketing
M-24: The Scope and Challenge of International Marketing

U-7: Product, Service & Marketing Channel Development
M-25: Products, Services and Brands Building Customer Value
M-26: New Product Development and Product Life-cycle Strategies
M-27: Pricing Understanding and Capturing Customer Value
M-28: Marketing Channels Delivering Customer Value

U-8: Digital Marketing
M-29: Fundamental Trends Shaping Market
M-30: New Frameworks for Marketing in The Digital Economy
M-31: Tactical Marketing Applications in The Digital Economy
M-32: Digital Business Strategy

Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced

Post Completion:

• Electronic Certificate
• Digital Badge via Credly.com
• Printed Certificate available

Exam Method:
Number of Exams: 08 (Each unit has One Exam)

• Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
• MCQ Question Mark: 2 * 20=40
• Written Question Mark: 30 * 2= 60
• Exam Duration: 60 Minutes
• Total Marks: 100 (Each Exam)
• Pass Mark: 50%

Assignment: 

• Total Assignments: 
• 1 Pre-Course Assignment (Learning Purpose)
• 1 Capstone Projects
  • Each Assignment Marks: 300
  • Pass Mark: 50%