The Professional Diploma in Marketing & Brand Management offers exploration of contemporary marketing practices, addressing key areas like marketing fundamentals, creating strong brands, develop effective strategies, and engage target audiences through digital channels for business success.
Enroll NowThe Professional Diploma in Marketing & Brand Management is designed to provide participants with a comprehensive understanding of modern marketing and brand management practices. This course covers key topics such as marketing fundamentals, consumer behavior, competitor analysis, strategic brand management, international marketing, product development, digital marketing, and e-commerce. By focusing on both theoretical concepts and practical applications, this program aims to prepare marketing professionals to build strong brands, develop effective marketing strategies, and leverage digital platforms to reach target customers and drive business success.
Objectives:
Units & Modules:
U-1: Introduction to Marketing Management
M-1: Introduction to Marketing
M-2: Marketing Management Orientation
M-3: Analyzing the Marketing Environment
M-4: Managing Marketing Information to Gain Customer Insights
U-2: Competitor & Consumer Analysis for Target Marketing
M-5: Consumer Markets and Consumer Buyer Behavior
M-6: Customer -Driven Marketing Strategy Creating Value for Target Customers
M-7: Competitor Analysis
M-8: Targeting & Market Segmentation
U-3: Introduction to Brand Management
M-9: Brands & Brand Management
M-10: Marketing and Brand Management
M-11: Product and Brand Management
M-12: Brand Positioning
U-4: Strategic Marketing & Brand Management
M-13: Strategic Brand Management
M-14: Marketing Strategy Development
M-15: Global Marketing Brand Management
M-16: Brand Audit
U-5: International Marketing Management
M-17: Introduction to International Marketing Management
M-18: Marketing Management of International Business
M-19: Nature of International Marketing
M-20: The Scope and Challenge of International Marketing
U-6: Product, Service & Marketing Channel Development
M-21: Products, Services and Brands Building Customer Value
M-22: New Product Development and Product Life-cycle Strategies
M-23: Pricing Understanding and Capturing Customer Value
M-24: Marketing Channels Delivering Customer Value
U-7: Digital Marketing
M-25: Fundamental Trends Shaping Market
M-26: New Frameworks for Marketing in The Digital Economy
M-27: Tactical Marketing Applications in The Digital Economy
M-28: Digital Business Strategy
U-8: Digital Business & E-commerce-A
M-29: Introduction to Digital Business and E-Commerce
M-30: Marketplace Analysis for E-Commerce
M-31: Managing Digital Business Infrastructure
M-32: E-Environment
Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced
Post Completion:
Exam Method:
Number of Exams: 08 (Each unit has One Exam)
Assignment:
Effort | 6 Months |
Live Chat | Enabled |
Regular Fee | $ 420.00 |
Special Fee | $ 320.00 |
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