Professional Diploma in Marketing & Brand Management [PDMBM]-Self Paced

Professional Diploma in Marketing & Brand Management [PDMBM]-Self Paced

The Professional Diploma in Marketing & Brand Management offers exploration of contemporary marketing practices, addressing key areas like marketing fundamentals, creating strong brands, develop effective strategies, and engage target audiences through digital channels for business success.

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The Professional Diploma in Marketing & Brand Management is designed to provide participants with a comprehensive understanding of modern marketing and brand management practices. This course covers key topics such as marketing fundamentals, consumer behavior, competitor analysis, strategic brand management, international marketing, product development, digital marketing, and e-commerce. By focusing on both theoretical concepts and practical applications, this program aims to prepare marketing professionals to build strong brands, develop effective marketing strategies, and leverage digital platforms to reach target customers and drive business success.

Objectives:

  • Understand Marketing Management Principles: Equip participants with the foundational knowledge of marketing concepts, market analysis, and consumer insights.
  • Analyze Competitors and Consumers: Teach strategies for conducting competitor and consumer analysis to develop targeted marketing approaches.
  • Master Brand Management Techniques: Provide insights into brand management, including brand positioning, brand strategy, and brand auditing.
  • Develop Strategic Marketing Skills: Enhance skills in strategic brand management, marketing strategy development, and global marketing initiatives.
  • Explore International Marketing Practices: Understand the principles of international marketing and the challenges of managing marketing in a global context.
  • Learn Product, Service, and Channel Development: Develop knowledge in creating and managing product and service offerings to deliver customer value.
  • Implement Digital Marketing Strategies: Introduce participants to digital marketing trends, frameworks, and tactics for the digital economy.
  • Understand Digital Business and E-commerce: Teach the fundamentals of digital business, e-commerce strategies, and managing digital business infrastructure.

Units & Modules:

U-1: Introduction to Marketing Management
M-1: Introduction to Marketing
M-2: Marketing Management Orientation
M-3: Analyzing the Marketing Environment
M-4: Managing Marketing Information to Gain Customer Insights

U-2: Competitor & Consumer Analysis for Target Marketing
M-5: Consumer Markets and Consumer Buyer Behavior
M-6: Customer -Driven Marketing Strategy Creating Value for Target Customers
M-7: Competitor Analysis
M-8: Targeting & Market Segmentation

U-3: Introduction to Brand Management
M-9: Brands & Brand Management
M-10: Marketing and Brand Management
M-11: Product and Brand Management
M-12: Brand Positioning

U-4: Strategic Marketing & Brand Management
M-13: Strategic Brand Management
M-14: Marketing Strategy Development
M-15: Global Marketing Brand Management
M-16: Brand Audit 

U-5: International Marketing Management
M-17: Introduction to International Marketing Management
M-18: Marketing Management of International Business
M-19: Nature of International Marketing
M-20: The Scope and Challenge of International Marketing

U-6: Product, Service & Marketing Channel Development
M-21: Products, Services and Brands Building Customer Value
M-22: New Product Development and Product Life-cycle Strategies
M-23: Pricing Understanding and Capturing Customer Value
M-24: Marketing Channels Delivering Customer Value

U-7: Digital Marketing
M-25: Fundamental Trends Shaping Market
M-26: New Frameworks for Marketing in The Digital Economy
M-27: Tactical Marketing Applications in The Digital Economy
M-28: Digital Business Strategy

U-8: Digital Business & E-commerce-A
M-29: Introduction to Digital Business and E-Commerce
M-30: Marketplace Analysis for E-Commerce
M-31: Managing Digital Business Infrastructure
M-32: E-Environment

U-1: Introduction to Marketing Management

U-2: Competitor & Consumer Analysis for Target Marketing

U-3: Introduction to Brand Management

U-4: Strategic Marketing & Brand Management

U-5: International Marketing Management

U-6: Product, Service & Marketing Channel Development

U-7: Digital Marketing

U-8: Digital Business & E-commerce-A

Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced

Post Completion:

  • Electronic Certificate
  • Digital Badge via Credly.com
  • Printed Certificate available

Exam Method:
Number of Exams: 08 (Each unit has One Exam)

  • Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
  • MCQ Question Mark: 2 * 20=40
  • Written Question Mark: 30 * 2= 60
  • Exam Duration: 60 Minutes
  • Total Marks: 100 (Each Exam)
  • Pass Mark: 50%

Assignment: 

  • Total Assignments: 
  • 1 Pre-Course Assignment (Learning Purpose)
  • 1 Capstone Projects
    • Each Assignment Marks: 300
    • Pass Mark: 50%
Effort 6 Months
Live Chat Enabled
Regular Fee $ 420.00
Special Fee $ 320.00
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