Professional Diploma in Sales & Marketing Management [PDSMM]-Self Paced

The Professional Diploma in Sales & Marketing Management (PDSMM) is designed to equip participants with the critical skills and knowledge required to excel in the dynamic and competitive field of sales and marketing. This program combines both theoretical insights and practical applications, helping professionals to develop effective sales strategies, understand customer behavior, improve sales performance, and master marketing techniques.
The course covers a wide range of topics, including sales management, customer relationship management, market segmentation, product development, sales analytics, and digital marketing. By integrating sales and marketing strategies, participants will learn how to create and deliver customer value, increase market share, and drive business growth in both local and international markets.

By the end of the program, participants will be able to:
- Understand the fundamentals of sales and marketing management.
- Develop and implement effective sales strategies to drive business performance.
- Improve customer targeting, segmentation, and relationship management.
- Analyze market data to identify sales opportunities and customer needs.
- Develop and manage product life cycles and pricing strategies.
- Utilize sales and marketing analytics to measure performance and refine strategies.
- Implement effective international marketing and business expansion strategies.
- Build strong sales teams and enhance their competencies.
- Leverage digital marketing techniques to improve market positioning.
- Develop a customer-centric approach to increase customer satisfaction and loyalty.

M-1: Introduction to Sales Management

M-2: Staffing & Training the Sales Force

M-3: Organization of The Sales Force

M-4: Changing World of Sales Management

M-5: Territory Management & Retail Sales Essentials

M-6: Key Account Management

M-7: Corporate Sales essentials

M-8: Show Room Sales Management

M-9: Life Cycle of a Sales Person

M-10: Sales Competencies for 21st Century Selling

M-11: Competencies for Marketing & Sales Profession

M-12: Emotional Intelligence for Sales Success

M-13: Customer Analysis % Sales Planning

M-14: Sales Analytics & Reporting

M-15: Sales Call Management

M-16: Monitoring & Analytics in Sales & Marketing

M-17: Introduction to Marketing

M-18: Marketing Management Orientation

M-19: Analyzing the Marketing Environment

M-20: Managing Marketing Information to Gain Customer Insights

M-21: Introduction to International Marketing Management

M-22: Marketing Management of International Business

M-23: Nature of International Marketing

M-24: The Scope and Challenge of International Marketing

M-25: Products, Services and Brands Building Customer Value

M-26: New Product Development and Product Life-cycle Strategies

M-27: Pricing Understanding and Capturing Customer Value

M-28: Marketing Channels Delivering Customer Value

M-29: Fundamental Trends Shaping Market

M-30: New Frameworks for Marketing in The Digital Economy

M-31: Tactical Marketing Applications in The Digital Economy

M-32: Digital Business Strategy

Pre-Course Assignment

32 Practical Focus Module
2 Reference Book
Post Completion:
- Electronic Certificate
- Digital Badge via Credly.com
- Printed Certificate Available
- Printed Transcript Available

- Sales Strategy Development
  - Ability to develop and implement sales strategies to drive business performance.
- Market Analysis and Customer Insight
  - Ability to analyze market trends and customer behavior to enhance targeting.
- Customer Relationship Management
  - Building and maintaining strong customer relationships to improve retention.
- Sales Leadership
  - Leading and motivating sales teams to meet and exceed sales targets.
- Product and Pricing Strategy
  - Designing product life cycles and pricing strategies aligned with market demands.
- Digital Marketing
  - Utilizing digital platforms and tools to expand market reach and improve brand visibility.
- International Marketing
  - Developing and executing global market entry and expansion strategies.
- Sales Analytics and Performance Measurement
  - Using data-driven insights to optimize sales and marketing performance.

Upon successful completion of the program, participants will be able to:

Develop and execute strategic sales and marketing plans.
Analyze customer data and market trends to refine sales strategies.
Establish effective key account and territory management systems.
Improve sales team performance through training and motivation.
Design and implement product, pricing, and channel strategies.
Manage international marketing operations and global market expansion.
Use digital marketing tools and techniques to enhance brand visibility.
Develop customer-focused approaches to improve customer satisfaction and retention.
Monitor and evaluate sales and marketing performance using analytical tools.
Adapt to changing market conditions and emerging business trends.

Features:

Features:
Duration: 6 Months
Modules: 32
Short Video Materials: Yes
Mode of Learning: Self-Paced

Assignment:

Total Assignments:
1 Pre-Course Assignment (Learning Purpose)
1 Capstone Projects
- Total Marks: 300
- Pass Mark: 50%

Name: Kwame Nkrumah
Designation: Sales Manager
Country: Ghana
"This course helped me build a stronger sales team and increase customer retention by 20%."

Name: Aisha Mohamed
Designation: Marketing Consultant
Country: Kenya
"The digital marketing module was insightful, and I successfully implemented new online campaigns that improved brand visibility."

Name: John Moyo
Designation: Territory Manager
Country: South Africa
"The territory and customer management strategies helped me increase sales coverage and customer engagement."

Name: Fatima Ahmed
Designation: Business Development Manager
Country: Nigeria
"The course improved my ability to analyze market trends and adjust pricing and product strategies accordingly."

Name: Samuel Owusu
Designation: Sales Director
Country: Ghana
"The sales analytics and reporting tools provided actionable insights that enhanced sales team productivity."

Exam Guideline

Exam Method:
Number of Exams: 08 (Each unit has One Exam)

Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
MCQ Question Mark: 2 * 20=40
Written Question Mark: 30 * 2= 60
Exam Duration: 60 Minutes
Total Marks: 100 (Each Exam)
Pass Mark: 50%

Professional Diploma in Sales & Marketing Management [PDSMM]-Self Paced