Post Graduate Diploma in Strategic Sales & Marketing Leadership [PGDSSML]-Self Paced

By the end of this program, participants will be able to:

• Develop and implement effective sales management strategies.
• Analyze market trends and customer behavior to create targeted sales campaigns.
• Manage sales territories and key accounts strategically.
• Implement customer-centric sales and marketing approaches.
• Design and execute brand positioning and management strategies.
• Develop and execute digital marketing strategies aligned with business goals.
• Optimize pricing and distribution channels to maximize customer value.
• Leverage competitive analysis for market positioning.
• Apply international marketing techniques to expand market reach.
• Drive business growth through strategic sales and marketing leadership.

Units & Modules: 

U-1: Introduction to Sales Management
M-1: Introduction to Sales Management
M-2: Staffing & Training the Sales Force
M-3: Organization of The Sales Force
M-4: Changing World of Sales Management

U-2: Territory & Customer Management
M-5: Territory Management & Retail Sales Essentials
M-6: Key Account Management
M-7: Corporate Sales essentials
M-8: Show Room Sales Management

U-3: Responsibility & Competencies for Sales & Marketing Professional
M-9: Life Cycle of a Sales Person
M-10: Sales Competencies for 21st Century Selling
M-11: Competencies for Marketing & Sales Profession
M-12: Emotional Intelligence for Sales Success

U-4: Sales Call Management & Sales Analytics
M-13: Customer Analysis % Sales Planning
M-14: Sales Analytics & Reporting
M-15: Sales Call Management
M-16: Monitoring & Analytics in Sales & Marketing

U-5: Introduction to Marketing Management
M-17: Introduction to Marketing
M-18: Marketing Management Orientation
M-19: Analyzing the Marketing Environment
M-20: Managing Marketing Information to Gain Customer Insights

U-6: International Marketing Management
M-21: Introduction to International Marketing Management
M-22: Marketing Management of International Business
M-23: Nature of International Marketing
M-24: The Scope and Challenge of International Marketing

U-7: Product, Service & Marketing Channel Development
M-25: Products, Services and Brands Building Customer Value
M-26: New Product Development and Product Life-cycle Strategies
M-27: Pricing Understanding and Capturing Customer Value
M-28: Marketing Channels Delivering Customer Value

U-8: Digital Marketing
M-29: Fundamental Trends Shaping Market
M-30: New Frameworks for Marketing in The Digital Economy
M-31: Tactical Marketing Applications in The Digital Economy
M-32: Digital Business Strategy

U-9: Competitor & Consumer Analysis for Target Marketing
M-33: Consumer Markets and Consumer Buyer Behavior
M-34: Customer-Driven Marketing Strategy Creating Value for Target Customers
M-35: Competitor Analysis
M-36: Targeting & Market Segmentation

U-10: Introduction to Brand Management
M-37: Brands & Brand Management
M-38: Marketing and Brand Management
M-39: Product and Brand Management
M-40: Brand Positioning

U-11: Strategic Marketing & Brand Management
M-41: Strategic Brand Management
M-42: Marketing Strategy Development
M-43: Global Marketing Brand Management
M-44: Brand Audit 

U-12: Digital Business & E-commerce
M-45: Introduction to Digital Business and E-Commerce
M-46: Marketplace Analysis for E-Commerce
M-47: Managing Digital Business Infrastructure
M-48: E-Environment

Upon successful completion of the program, participants will be able to:

• Create and manage a high-performing sales team.
• Develop customer-driven marketing strategies.
• Analyze and respond to market trends and competitive dynamics.
• Improve sales call management and customer relationship building.
• Develop innovative pricing and promotional strategies.
• Build and position a strong brand in a competitive marketplace.
• Use data-driven insights to improve sales and marketing performance.
• Design and implement global marketing strategies.
• Manage e-commerce and digital business infrastructure effectively.
• Lead sales and marketing teams to achieve business objectives.

This program is Validated and Quality Assured by ProfQual - UK. [www.profqual.org.uk]

Features:
Duration: 9 Months 
Modules: 48 Modules
Short Video Materials: Yes
Mode of Learning: Online (Self-Paced)

Post Completion:

• Electronic Certificate
• Digital Badge via Credly.com
• Printed Certificate available

Exam Method:
Number of Exams: 12 (Each unit has One Exam)

• Number of Questions: 20 MCQ Questions + 2 Written Questions (Each Exam)
  • MCQ Question Mark: 2 * 20=40
  • Written Question Mark: 30 * 2= 60
• Exam Duration: 60 Minutes
• Total Marks: 100 (Each Exam)
• Pass Mark: 50%

Assignment: 
Total Assignments: 02

• 1 Pre-Course Assignment (Learning Purpose)
• 1 Capstone Projects
• Assignment Marks: 300
• Pass Mark: 50%

Name: Kwame Nkrumah
Designation: Sales Manager
Country: Ghana
"This course has improved my ability to lead sales teams and create customer-focused strategies. My sales performance has increased significantly."

Name: Fatima Ahmed
Designation: Marketing Executive
Country: Nigeria
"The insights into global marketing and digital business have given me a competitive edge in my industry."

Name: John Moyo
Designation: Brand Manager
Country: South Africa
"The brand management and product positioning modules have helped me build a stronger market presence for our products."

Name: Aisha Okwiri
Designation: Territory Manager
Country: Kenya
"The course has provided me with the tools to analyze market trends and improve customer targeting. My territory performance has increased significantly."

Name: Samuel Owusu
Designation: Digital Marketing Manager
Country: Ghana
"The digital marketing strategies and frameworks have allowed me to grow our online presence and improve customer engagement."

• Sales Management
  • Ability to create and manage sales strategies and teams.
• Customer Analysis
  • Proficiency in understanding and responding to customer needs.
• Market Strategy Development
  • Skill in creating market-focused business strategies.
• Digital Marketing Expertise
  • Ability to apply digital tools and techniques to drive growth.
• Brand Management
  • Competency in creating, positioning, and managing brands.
• Data-Driven Decision Making
  • Ability to use sales and market data to make informed decisions.
• International Marketing
  • Skill in expanding market presence and managing global challenges.
• Leadership and Team Management
  • Ability to lead and motivate sales and marketing teams.