Master Training: Personal Brand: Maximizing Personal Impact

Major areas to be covered:

Details:

Introduction about Program:

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

This course is a two-day exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Specific learning objectives for participants include:

• Speak in terms of the impact and influence that they want to have in life and work
• Understand their personal style in terms of their personal brand
• Develop skill in areas like focus, concentration, and communication to support their brand
• Build credibility and trust by living their brand
• Take ownership of their image, both online and in person

Brief about the documents included in the Package:

• Instructor’s Guide: Contains all textbook information plus this preface, icebreakers, activities, delivery tips, and more!
• Participant’s Workbook: Contains material explanations covered in the workshop along with exercise and activity details
• Self-study Guide: Contains details of topics covered in the workshop for self understanding.
• Pre-Assignment: Task for participants to complete before the workshop to get them thinking about the learning that will take place.
• PowerPoint Slides: PowerPoint presentation highlighting talking points in the course.
• Quick Reference Guide: Two-page cheat sheet of tips and facts covered in the course.
• Outline: Word document that outlines the overview and objectives of the course and summarizes each session to be covered.
• Exercise & Activities: Contain different exercises and activities to ensure learning as well as energizing the delegates.
• Guideline to run exercises: In the Instructor’s guide you will find all detail guideline to run exercises and activities.
• Session Plan: Contains time wise session plan.
• Course Evaluation: Contains some standard and course related question to evaluate the course.
• Personal Action Plan: Contain a format where Participants can prepare Personal Action Plan for applying learning from the program.

Brief about Contents:

Course Overview: You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Importance of a Personal Brand : First, we will define what a brand is and what its elements are. We will also explore how to define the wow factor and what success means.

Your Brand Approach To Others: Next, participants will complete an assessment to help them define their brand style.

Looking at the Outside: First impressions can have a big impact on a brand. In this session, participants will learn how to dress for success, show proper etiquette, and monitor their voice.

Looking at the Inside: This session will help participants develop skill at concentrating, getting work done, and building their confidence.

Setting Goals: If participants really don’t know what they want, it’s hard to represent their brand and have the desired impact. In this session, participants will use the SPIRIT framework to set some brand-related goals. Techniques for developing flexibility and resiliency will also be discussed.

Networking for Success: This session will give participants some ways to use networking to build their brand.

Communication Strategies: Good communication skills are another important part of personal impact. This session will explore speaker and listener biases, active listening skills, and difficult communication situations.

Building Your Credibility: Credibility can make or break a brand. This session will give participants five ways to develop trusting relationships.

Brand You: In this session, participants will learn about the different elements of a personal brand. They will also start designing and outlining their brand standards.

Living Your Brand: Next, participants will discover ways to demonstrate their brand.

Managing Your Social Media Presence: In this session, participants will learn how to find out what people are saying about them online and why it matters.

Having Influence: This session will share persuasion, negotiation, and negation techniques to help participants have real impact.

Dealing with Challenging People: In order to have a real impact, we must be able to work with all types of people. This session will give participants a framework to get to the heart of any problem. They will also learn some strategies for handling common types of difficult people.

Presentations and Meetings: In this session, participants will learn how to make the most of public speaking and meetings.

Workshop Wrap-Up: At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

Certification:

Certificate of achievement: Delegates need to qualify [70% marks] in the exam to get Certificate of Achievement. As this course is endorsed by International Professional Accreditation Council [IPAC], the certificate will also contain the endorsed logo of IPAC. No additional fee is required for exam or certification.

 Copyright

All rights reserved world-wide under International Bangladesh copyright agreements. No part of this document can be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of World Academy for Research & Development [WARD]. Only the delegate who purchased this licensed version [one license] can use for his or her self-development purpose or can use in training programs to be facilitated by the respective license holder.

Courseware Version: 3.0